you’ve never worked with a copywriter before
Or: you have… But You’ve never worked with me before!
I want you to be totally happy with the copywriting service you receive from me, so I have a robust process that works fo
r us both
Here’s what you can expect:
The Discovery – When you first get in touch about your project we’ll arrange your free 30 minute discovery call. We’ll chat about your business, your goals and how hiring me as your copywriter can help you reach them
The Proposal – (Thought you’d never ask) After our discovery call I’ll write a proposal that’ll knock your socks off. It’ll detail and all the exciting ways we can delve into your project together
The Brief – Next we’ll book in our briefing call. This is a deep dive into your business, your product or service and your project. It’s sometimes hard to see all the wonderful and unique points of your own business or product because you’re so close to it. That’s where my perspective comes in – I’ll ask the questions that get to the gold
The Research – Over to me. I’ll head off to do the research that means your copy gets right to the heart and soul of your business. Even if you’re in an industry I know really well, I still spend a lot of time on this part. I look into your competitors and trends in the market. I’ll do keyword research to help your SEO and I’ll look at your project from all the angles to make sure it speaks directly to your dream clients
The First Draft – I’ll put together the initial draft of your project for you to review. You’ll check for facts, Tone of Voice, and overall satisfaction. You might be so happy at this point that the project is complete, however you may find you’d like…
The Revisions – Revisions are a normal part of the process, so I include two rounds free. If you’d like anything to be changed just let me know. This is your copy for your business so it’s vital that you’re 100% happy
The Sign Off – Once I’ve delivered the final draft – including any revisions you’ve asked for – and you’re totally satisfied, we’re finished! I transfer copyright to you and we raise our mugs to a job well done
Lily quickly grasped what I was looking for, and delivered a great end product. The process was very straightforward and I felt comfortable to give feedback, even though I didn’t need any amendments.
I love that you asked us for some quotes to put into the final press release, and explained why it would be useful. I also loved that you gave some helpful advice on the best way to send a press release.— James Kellett, Owner, Canvas and Coffee