The Client
Beyond YTT Ltd is a thriving Yoga teacher training business run by Laura Green.
Despite the difficulties of the pandemic year, Laura has pivoted in her business and adapted her offerings for an online audience.
She offers live online yoga classes, workshops and retreats, from beginners through to training yoga teachers.
The Brief
Laura needed a series of five emails to market her upcoming workshops, as well as ten social media posts to complement the emails.
Laura hadn’t worked with a copywriter before, and, as she has a strong online presence and excellent relationship with her many clients, had concerns over Tone of Voice.
The Process
After speaking with Laura and taking the brief, I began my research.
To maintain a strong and consistent online presence – vital in today’s social media driven world – and build brand trust, Tone of Voice has to be perfect.
To channel my client’s Tone of Voice I spend time reading through their existing materials, watching their videos, listening to their podcasts.
By the time I get to typing, I’m thoroughly familiar with the way they speak and the language they use – meaning I write great copy that reads as though it came from the fingertips of my client themselves.
Laura loved the results, and I hope to work with her again
Here’s a sample of the Facebook posts I wrote for Beyond YTT Ltd.
