The Client
While I Breathe comprises yoga classes and a monthly subscription well being membership hub.
Set up by Isabel in 2020, While I Breathe was forced by the pandemic to pivot sharply, almost from the get go. Isabel rose to the occasion and began offering online classes as well as a subscription only Facebook community with access to yoga and other wellbeing content and a monthly email newsletter.
The Brief
Isabel approached me to contribute to her newsletters on an ongoing basis. I write content on gardening, self sufficiency and growing your own, providing actionable How To guides, news and general musings.
The Process
After collaborating with Isabel to create a content strategy and plan for the coming months, I then research the current topic to create content that is valuable, usable and in keeping with Isabel’s vision of a sustainable, ethical community.
It was fantastic working with Lily. She was open to feedback and the process felt very collaborative. Her words really brought my newsletter to life. I was proud to use them. Lily is a creative, collaborative and professional copywriter.
Isabel Greed, Founder, While I Breathe Yoga