Content Strategy

notebook with marketing strategy development written on, next to coffee, pens and yellow flower in a pot

Ever feel like you’re stumbling around in the dark?

Posting content here and there, with no real idea of what you’re trying to achieve?

If you’re feeling like your content marketing needs a little (or a LOT) more focus – you need a content strategy

I pinpoint what content you need – and where

I build an efficient workflow, update and repurpose your old content and create a strategy to pull it all together

My content strategy includes: 

  • Site Audit – so we know where you are now, and how to get to where you need to be
  • Content Gap Analysis – I identify what’s missing and make plan to create it
  • Competitor Reviews – I check out what your competition is doing to make sure you’re doing more, better
  • Social Media Strategy – I create a content calendar so your social media posts are scheduled months in advance
  • Backlink Profiling and Outreach – I identify how to put your site on the map and build the plan to do it
  • Purpose, Vision, and Direction for your Content – No more aimless posting, I create a powerful strategy that gives your content marketing purpose, vision and direction

For content strategy, just…