Content Strategy

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Ever feel like you need a plan?

Like you’re stumbling around in the dark posting content randomly, with no real idea of what you’re trying to achieve, where you’re going or how to get there?

If you’re feeling like your content marketing needs a little (or a LOT) more focus – you need a content strategy

I pinpoint what content you need – and where

I build an efficient workflow, update and repurpose your old content and create a strategy to pull it all together

cora geroux business coach copywriting client cora is a white woman with long brown hair, she is smiling at the camera

Working with Lily was super easy and her services were definitely worth the cost – even in Aussie dollars!

Cora Geroux, Business Coach

Your content strategy includes: 

  • Site Audit – so we know where you are now, and how to get to where you need to be
  • Identifying your Dream Client – So we know where they are, what they need and how to reach them
  • Content Gap Analysis – I identify what’s missing and make a plan to create it
  • Competitor Reviews – I check out what your competition is doing to make sure you’re doing more, better
  • Social Media Strategy – I create a content calendar so your social media posts are scheduled months in advance
  • Backlink Profiling and Outreach – I identify how to put your site on the map and build the plan to do it
  • Purpose, Vision, and Direction for your Content – No more aimless posting, I create a powerful strategy that gives your content marketing purpose, vision and direction
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To get clear on your content strategy, just…